Even if an organisation cannot get the critical mass to be a platform player like Apple or Facebook there are other strategies to hand. One possibility is to operate as a marsupial platform, namely as a platform within an established platform. 

The next few minutes will present this perspective on digital platform innovation.

10 Marsupial Platforms

An episode in a series of films on digital infrastructures from The London School of Economics and Political Science, Department of Management, Information Systems and Innovation Group. Research sponsored by the EPSRC, Mobile VCE, and Telenor Research. For more information see: 


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